About Us


Napier is the world’s largest developer and distributor of Vehicle Camping Tents.

Since 1990, Napier has been changing the way people view camping by reshaping and merging the automotive and camping industries together. With observing a need for convenience and flexibility in outdoor adventures and the demand for exciting accessories in the automotive industry, Napier developed Vehicle Camping Tents.

Napier distributes Vehicle Camping Tents to automotive manufacturers and retailers across North America, Europe and Australia. Napier offers two brands; Sportz and Backroadz. Our signature brand Sportz, are the number one selling Truck Tent and SUV Tents in the World!

At Napier, we continuously strive to improve our products and develop new products to answer consumer demands. We constantly analyze consumer feedback and requests to further develop our innovated products; which contributes to Napier being the market leader in Vehicle Camping Tents.


Napier Tents in Australia are distributed by BlueSL Pty Ltd. All Tents are sold and shipped from BlueSL's South Australian Warehouse.


To act with honesty and integrity without compromising the truth. In order to build trust with clients, consumers and partners, we must be honest. We build honest relationships through open communications with all people interacting with the business; our customers, partners, shareholders and co-workers. This leads to mutual trust.

Take responsibility for actions and outcomes. We deliver what we promise to deliver by honoring obligations, expectations and requirements on our products, to our clients and to consumers. This dedication is displayed in Napier’s certification in ISO 9001:2008.

Working together as one to achieve the ultimate goal. By working together, we develop a dynamic and efficient working environment, which makes achieving our goals more obtainable.

We are committed to continuously improve. We strive constantly to be the leader in our field; searching for better ways, new methods and innovations in order to be highly efficient and deliver quality products.

To position Napier’s Tents as a leader within the industry and to be recognized for our innovation, quality and excellent service. In order to achieve our mission, we will continue to improve- continue to refine our quality standards, increase our efficiency, and enhance the superior level of customer service we provide to increase our standard of excellence.